After more than 40 years as a fashion and luxury marketing services and production agency, KCD Worldwide is launching its first-ever beauty vertical.
 
The new dedicated segment of KCD will specialize in strategic partnerships with luxury beauty brands, with the addition of new client, Tom Ford Beauty.

Unifying the Beauty & Fashion Worlds

Effective immediately, KCD will manage all media relations, influencer strategy and events for Tom Ford Beauty in North America. KCD brings existing brand experience and relationships to the new alliance, having collaborated with Tom Ford in the fashion arena for runway and editorial projects since 2018.
 
“Our insight into the interconnected fashion and lifestyle industries has proven invaluable to our clients,” remarks KCD Partner and Managing Director, Rachna Shah.  “As we saw clients looking to fortify how their brand values translate within all segments of their business, we felt we could leverage our credibility to forge and fortify relationships across their fashion, beauty and cultural eco-systems. This dedicated beauty focus will combine our expertise in media relations, influencer strategy and guest experience with team members across these areas of the agency.”
 
Jamie Karp joins KCD New York as Vice President of Media Relations for the new sector, overseeing strategy and the team devoted to beauty. Karp spent ten years at LVMH, where she most recently led North America earned and paid efforts for luxury brands including Givenchy Beauty and Kenzo Parfums. Karp will work closely with Rachna Shah, KCD Partner and Managing Director, Renee Barletta, KCD Partner Media Relations NY, as well as the KCD Paris and London teams. 
 
With the new dedicated beauty vertical, KCD aims to combine deep-rooted industry networks and cutting-edge capabilities to unify the beauty and fashion worlds and build brand excitement.